Independent digital marketing
Marketing that survives the question, where did that number come from.
We run SEO, paid media, content and analytics for a small number of clients, and report against pipeline rather than impressions.
- Founded
- 2019
- Clients at a time
- 12
- Avg. engagement
- 26 months
- Based in
- Gurgaon
Selected clients
- Meridian Home Services
- Northwind Logistics Software
- Aarohi Skincare
Positioning
Most agencies optimise the report. We optimise the pipeline.
Impressions rise, rankings rise, and the sales team still says the leads are no good. That gap is almost always a measurement problem wearing a marketing costume.
So we fix collection before we spend. Conversions get defined against what your CRM calls a real opportunity, outcomes get sent back to the ad platforms, and the dashboard gets reconciled against what was actually invoiced.
Services
Six disciplines, run as one programme.
Results
Numbers from live engagements, not projections.
- Local organic leadsMeridian Home Services
- +186%
- Cost per qualified leadNorthwind Logistics Software
- -51%
- Organic revenueAarohi Skincare
- +312%
Selected work
Process
Four stages, in this order.
Measure
Audit tracking, tagging and CRM fields. Nothing is scaled until the numbers reconcile.
Fix
Remove what competes with itself. Technical debt, thin pages, wasted spend, broken attribution.
Build
Content, campaigns and creative against demand that actually exists.
Compound
Quarterly cycles where each one starts from a stronger position than the last.
Sectors
Where we do our best work.
We are not generalists by preference. These are the sectors where we already know the buying cycle.
- D2C and ecommerce
- B2B SaaS
- Home and trade services
- Healthcare and clinics
- Real estate
- Professional services
- Education
- Manufacturing
Packages
Indicative starting points, not a menu.
They deleted more pages than they wrote in the first quarter. It felt counterintuitive until the traffic started moving. They were right.
The first thing they did was tell us our reporting was wrong. The second was fix it. Our board deck finally reconciles with Salesforce.
Tell us what you are trying to move.
A twenty minute call is usually enough to tell whether we can help. If we cannot, we will say so and point you somewhere better.